Business Strategies

Business Strategy

Domestic Mushroom Substrate Production & Supply

  • Establish stable production base
  • Increase production efficiency
  • Develop new varieties

Utilization of Spent Substrate for Wood Pellets

  • Establish eco-friendly resource recycling system
  • Link with solar power project for ZERO carbon emissions

Develop Mushroom Cultivation & Export

  • Diversify sales marketing
  • Expand export lines to Japan, USA, etc.

Eco-friendly Smart Farm Method

  • Implement AI automation system
  • Establish eco-friendly production management system

Food Development, Processed Food Sales

  • Expand from food ingredients to processed market
  • Industry-academic cooperation R&D projects
  • Expand K-Food market

Other Ventures

  • Solar energy business
  • Resource recycling business

Market Expansion Strategy

Domestic Market

  • Supply to large distributors (E-mart, Lotte Mart, Homeplus, etc.)
  • Supply to online shopping malls (Coupang, Market Kurly, etc.)
  • Supply to food service companies (CJ Foodville, etc.)
  • Supply to food manufacturing companies (CJ CheilJedang, etc.)

Overseas Market

  • Export to Japan (supermarkets, food service companies, etc.)
  • Export to USA (supermarkets, food service companies, etc.)
  • Export to China (supermarkets, food service companies, etc.)
  • Export to Southeast Asia (supermarkets, food service companies, etc.)

Processed Food Market

  • Develop and sell processed foods using mushrooms
  • Develop and sell functional foods using mushrooms
  • Develop and sell health functional foods using mushrooms

Marketing Strategy

Online Marketing

  • Promotion through social media (Instagram, Facebook, YouTube, etc.)
  • Promotion through online shopping malls (Coupang, Market Kurly, etc.)
  • Promotion through food bloggers and influencers

Offline Marketing

  • Promotion through large distributors (E-mart, Lotte Mart, Homeplus, etc.)
  • Promotion through food service companies (CJ Foodville, etc.)
  • Promotion through food manufacturing companies (CJ CheilJedang, etc.)

Overseas Marketing

  • Promotion through overseas distributors
  • Promotion through overseas food service companies
  • Promotion through overseas food manufacturing companies